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Groundswell. Winning in a World Transformed by Social Technologies. Article Type: Suggested reading From: Strategic Direction, Volume 26, Issue 8 Charlene Li and Josh Bernoff,Harvard Business Press, , ISBN: , US$, pp.. During the last years, the use of Web applications for the generation, dissemination and sharing of user-generated content (UGC), social and. Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social www.doorway.ru was published in by Harvard Business Press.A revised edition was published in The book attempts to explain a shift in the relationship between customers and companies, in which companies are no longer able to control. Buy Groundswell: Winning in a World Transformed by Social Technologies by Li, Charlene, Bernoff, Josh (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
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